Mainland Cheese

Mainland Cheese

Concept, scriptwriting, copywriting

Mainland Cheese is a New Zealand classic, and Stirling Colby was a new addition. This culturally engrained and crafted brand needed to tell a special story, in the iconically understated Mainland way. This was one of the last ads to feature two of our country’s favourite characters.

The print ad had a folded map of the town stuck inside the magazine.

Credit: Clemenger BBDO

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