Whilst previous annual appeal days consisted of shaking a bucket, they asked us to come up with an idea they could own, year to year. Onesie Day is now the annual appeal for Wellington Free Ambulance- the one and only free paramedic service in the country. They raised $157K on Onesie Day 2016 and now have schools and businesses backing them too.
WELLINGTON FREE AMBULANCE
CONCEPT, BRAND STORY, CAMPAIGN
Wellington Free Ambulance are the only paramedic service in the entire country who are free. How cool is that. So why don’t more people know about this? We came up with a brand idea ‘We are the ones. 111.’ to make our point of difference something worth celebrating, rather than a charity guilt trip.
